The Importance of Thinking Spatially

Discover how spatial business intelligence is changing the landscape for all businesses.
This is a highly insightful whitepaper intended to provide a simple explanation of spatial BI (business intelligence), its value as a business tool and how easily it can be deployed. 


The use of “Business Intelligence” (BI), essentially utilising data to enable any individual across the organisation to make more informed decisions has become increasing recognised as key driver of competitive advantage and efficiency.

Organisations are deploying BI tools that collect and present multiple forms of data that provide insights into trends, customer behaviour, opportunities and potential problems.

When data that relates to a location is included in BI, those insights are extended into understanding what is on the ground now and how it has changed over time. The ability to apply data to a location without having to physically visit significantly increases the velocity and efficiency of insight gathering.

Developments in technology and digital consumerisation have created the perfect conditions for this “Spatial BI” to be implemented anywhere.

This whitepaper is intended to provide a clear and simple explanation of Spatial BI, it’s value as a business tool and how to easily deploy it within your organisation.

Spatial Data Explained

Spatial data, or Geospatial data as it often known, is data that relates to a place on earth. Spatial data normally includes position (often expressed as latitude and longitude), and can also include altitude, size, composition (e.g.: land, water, buildings, vegetation).

This data can be extended to include information relating to the location that is relevant to the person or organisation analysing it.